https://drew-hopkins.com/ai-strategy daily 0.75 2026-04-08 https://drew-hopkins.com/ai-strategy/agentic-workflow-in-qual-analysis monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/03a6d711-8faf-4a04-9aa7-fffdaed864ef/Agentic+Workflow+for+Qual+Analysis+%28Snapshot%29.png AI Strategy - Agentic Workflow in Qual Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/the-ai-reliability-spectrum monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/61447860-7a2c-4bc8-9912-871a0abbc5a4/Screenshot+2026-03-30+at+11.44.44%E2%80%AFAM.png AI Strategy - The AI Reliability Spectrum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/d039f4e2-ae34-4414-a66f-bd657ec164fb/Screenshot+2026-03-30+at+11.42.01%E2%80%AFAM.png AI Strategy - The AI Reliability Spectrum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/16d80f07-4135-48a8-98bf-c50ac318bbc4/Screenshot+2026-03-30+at+11.41.40%E2%80%AFAM.png AI Strategy - The AI Reliability Spectrum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/upgrade-your-ai-voice monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/046a0ad4-9397-4af8-907a-58b6f1661970/Screenshot+2026-03-30+at+10.08.37%E2%80%AFAM.png AI Strategy - Upgrade Your AI Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/the-ai-trust-matrix monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/62ccb77c-d52f-435a-a502-ca718ed60d7c/Screenshot+2026-03-29+at+1.23.01%E2%80%AFPM.png AI Strategy - The AI Trust Matrix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/6-strategic-keys-to-agentic-ai monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/694d7c8f-fcda-4b36-8ab8-e35c05f8ed49/Screenshot+2026-03-27+at+11.11.00%E2%80%AFAM.png AI Strategy - 6 Strategic Keys to Agentic AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/prioritizing-ai-accuracy monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/779d8318-de18-4404-aec9-676aea97f04f/Screenshot+2026-03-26+at+5.27.44%E2%80%AFPM.png AI Strategy - Prioritizing AI Accuracy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/acting-on-ai-confidence monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/5eb35011-acda-40ba-9cfa-bf73bb2e0f79/Screenshot+2026-03-22+at+9.54.39%E2%80%AFAM.png AI Strategy - Acting on AI Confidence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/organizational-friction-model-of-ai monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/6911bafb-23ad-428c-86e3-189ccab7b434/ChatGPT+Image+Mar+11%2C+2026%2C+04_12_05+PM.png AI Strategy - Organizational Friction Model of AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/ai-efficiency-in-research-ops monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/89bead4b-6ff7-4183-96ec-7b0da0df017a/ChatGPT+Image+Mar+12%2C+2026%2C+10_52_08+AM.png AI Strategy - AI Efficiency in Research Ops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/about-me daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590868781875-1ZRQ56LMP4ZBCWYS4T95/IMG_5470.jpg About Me https://drew-hopkins.com/home daily 1.0 2026-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/4d807db6-f866-4f20-8bde-ac81d910d79b/IMG_9568.jpg https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/857c3019-c439-44a6-ae13-8b9abf78a2fb/Screenshot+2026-03-07+at+1.09.30%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/93e0676a-1b36-4190-bde2-27cdbff06db1/Screenshot+2026-03-12+at+10.08.15%E2%80%AFPM.png https://drew-hopkins.com/new-page daily 0.75 2026-03-23 https://drew-hopkins.com/projects daily 0.75 2026-04-09 https://drew-hopkins.com/projects/jeniusbank monthly 0.5 2026-04-08 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/0ac7c69c-d05c-434b-a765-0601d5116704/ChatGPT+Image+Apr+6%2C+2026%2C+06_19_09+PM.png Projects - Jenius Bank - Make it stand out Early intuitions around target customer segments. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/9ac5157c-19c9-44ad-a582-503776974793/Screenshot+2026-04-06+at+6.20.58%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Revised personas introducing family structure corresponding to behavioral and mindset differences. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/e967dab2-43eb-49a9-b9d1-82f640405a01/Screenshot+2026-04-06+at+6.18.39%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/6b2785c9-2c64-41dc-a1d3-b3f04e609208/Screenshot+2026-04-06+at+6.46.41%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Sample of brainstorm workshop on brand and titling. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/8c5e4b27-af5b-4044-97d9-acb5bb223d03/Screenshot+2026-04-06+at+7.26.32%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Excerpt of preference testing report. Percentages of customers that valued the feature (scored 4/5 or higher). https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/491d8234-306d-42d4-8339-30a8f1d93128/Screenshot+2026-04-06+at+7.56.27%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Excerpt of preference testing report between dashboard iterations. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/eaaf1a23-a6e3-4c49-8640-7db72a0d6b7e/Screenshot+2026-04-06+at+7.49.21%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Early high-fidelity prototype of “Money Flow”, later renamed “Forecast”. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/b1a36ae8-25b3-4fb3-9090-6f4c4c93b926/c9081311-b7c5-4584-851e-9a18ec3592c3.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/ebf02c39-7249-4e50-bef2-f032bd78d5d7/591cd88b-6a43-41c0-b07d-aba9ce9419d1.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/8334372f-1663-4c2b-8cc3-769ed0ea1086/Screenshot+2026-03-07+at+5.43.47%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/ef47e583-a643-487c-8727-16c759e16338/Screenshot+2026-03-08+at+8.04.48%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/a04c216b-e420-4d85-887e-ef5235c182f5/Screenshot+2026-03-08+at+8.18.19%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/36283293-f05a-4a18-bcd4-2fcf7f385be2/Screenshot+2026-03-08+at+9.00.34%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Sample of our research repository infrastructure. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/a929eb99-4361-41a1-a260-c7dd09adb30e/Screenshot+2026-03-09+at+11.09.47%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/2ebefb11-02f9-4d6e-84d2-a7ee6b3fad1e/Screenshot+2026-03-09+at+10.41.48%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/06d6687e-8342-476a-974e-f925c35f0fd4/Screenshot+2026-03-09+at+10.21.08%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Sample of our workshop series around research alignment and prioritization. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/4a8affb7-263c-46eb-9fe8-2547567475f9/Screenshot+2026-03-12+at+9.37.49%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Sample of a brainstorm workshop exploring AI workflows. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/7bc94131-867d-4a09-ba5c-42680af84ba5/Screenshot+2026-03-12+at+9.38.04%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Sample of a brainstorm workshop for evaluating existing AI use cases. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/fe13d3ee-d19d-49f5-bbcf-f6f27a7c6c89/ChatGPT+Image+Mar+12%2C+2026%2C+10_52_08+AM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/projects/fis-global monthly 0.5 2026-04-08 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620150284972-Y7T4AFE4U13F2GW43ATX/portfolio-images-vertical.jpg Projects - FIS Global Sample of my UXR catalog on the Login Journey. This drove simplification of the Login sequence. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620149484768-OCPMIAOU84FDY6MZEIXP/Screen+Shot+2021-05-04+at+10.30.56+AM.png Projects - FIS Global Sample from my UXR Digital Banking database. Features are rated on navigational depth across banking platforms and analyzed for trends. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097416382-FMSW0C99H3RVG9W1T6FM/Slide1.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097586481-FDVEJ9SGVQULBCH0UVGW/Slide4.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097473955-GY5V4FVS4CMLPUXVB9LZ/Slide2.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097523796-DD9258SNSCGJ5AU5TTHI/Slide3.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233688095-0NR80X9VVTYBYEK9CSZO/Slide2.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233685820-5JR48MWDNRXU18H6T0DC/Slide5.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233673294-SLD9QQJ82OIV54F49H84/Slide7.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233657425-J3R3N2MXV11NTDZJKJPU/Slide10.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233656567-MSO7830LNJ5FZ1LR269W/Slide11.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233655942-C8BW9FYJ7U3F5WHDE84J/Slide12.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233655380-FRGH8B3TD6NAQ3U5FCOX/Slide14.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233655014-VRN9KEWDQBZI55U5XYHO/Slide15.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619231473007-8D4JYFT4BYYQSWM0O7QF/Screen+Shot+2021-04-23+at+7.30.09+PM.png Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620140849432-6FDSUCZTKMULYH4IZUXE/Capture.JPG Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620088726577-1H7AGOF65TO9RUVHE8AU/portfolio-images-vertical.jpg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620089822886-43DVESGVLNC8FU8AEZLV/portfolio-images-vertical.jpg Projects - FIS Global Excerpt from my survey/screener. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620090273451-2HLUIDMRLWS0D30DFSPG/portfolio-images-vertical4.jpg Projects - FIS Global Excerpt from my participant on-boarding procedures. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620098784717-9QLW7D388PSFEQE5OPFX/Capture.JPG Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097709922-CDH9ETX0P5S2W077P8XZ/Capture.JPG Projects - FIS Global We moderated and recorded sessions in Lookback. For notes, I developed a system to flag our Task-Scenarios as well as other key metrics. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620098152468-W5TVMSLJ40K9U0Q81BBK/Capture.JPG Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620098100693-UOXB6MGAJF3Z5T1RHOC9/Capture.JPG Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620153584108-H42JZHKLCJOMCKHBDNQR/Slide1.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620154396311-9BWY399EUWADRHJ0DMDP/Slide4.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620153604671-1AO7T2W6M3OYR4LGB357/Slide2.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620153621683-3V9Q7JCEV4HZ5UHFPO77/Slide3.jpeg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620155687068-5P0V9SOUE4NB3U13SUGY/Screen+Shot+2021-05-04+at+12.14.23+PM.png Projects - FIS Global Dashboard 2nd Iteration (Left) and 1st Iteration (Right) https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620155803327-VT6GTL1CUI1H6HL7MY0R/Screen+Shot+2021-05-04+at+12.16.01+PM.png Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620099179137-5VCU3B1FQHGSUNWQ221P/UXR+Sales_Photo+ID-04.jpg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620099198259-5S5IHNTEFBLSWNQCEY02/UXR+Sales_Photo+ID-05.jpg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620099222897-9FDFMLS2R8MGE2LG8CUQ/UXR+Sales_Photo+ID-06.jpg Projects - FIS Global https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1627931606919-HKZ3GOAWIE6I870FLKF9/Persona+Segments.png Projects - FIS Global - Make it stand out I created personas so our design team could better envision product requirements, while also showcasing user intimacy to our customers.