https://drew-hopkins.com/ai-strategy daily 0.75 2026-04-02 https://drew-hopkins.com/ai-strategy/agentic-workflow-in-qual-analysis monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/03a6d711-8faf-4a04-9aa7-fffdaed864ef/Agentic+Workflow+for+Qual+Analysis+%28Snapshot%29.png AI Strategy - Agentic Workflow in Qual Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/the-ai-reliability-spectrum monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/61447860-7a2c-4bc8-9912-871a0abbc5a4/Screenshot+2026-03-30+at+11.44.44%E2%80%AFAM.png AI Strategy - The AI Reliability Spectrum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/d039f4e2-ae34-4414-a66f-bd657ec164fb/Screenshot+2026-03-30+at+11.42.01%E2%80%AFAM.png AI Strategy - The AI Reliability Spectrum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/16d80f07-4135-48a8-98bf-c50ac318bbc4/Screenshot+2026-03-30+at+11.41.40%E2%80%AFAM.png AI Strategy - The AI Reliability Spectrum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/upgrade-your-ai-voice monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/046a0ad4-9397-4af8-907a-58b6f1661970/Screenshot+2026-03-30+at+10.08.37%E2%80%AFAM.png AI Strategy - Upgrade Your AI Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/the-ai-trust-matrix monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/62ccb77c-d52f-435a-a502-ca718ed60d7c/Screenshot+2026-03-29+at+1.23.01%E2%80%AFPM.png AI Strategy - The AI Trust Matrix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/6-strategic-keys-to-agentic-ai monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/694d7c8f-fcda-4b36-8ab8-e35c05f8ed49/Screenshot+2026-03-27+at+11.11.00%E2%80%AFAM.png AI Strategy - 6 Strategic Keys to Agentic AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/prioritizing-ai-accuracy monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/779d8318-de18-4404-aec9-676aea97f04f/Screenshot+2026-03-26+at+5.27.44%E2%80%AFPM.png AI Strategy - Prioritizing AI Accuracy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/acting-on-ai-confidence monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/5eb35011-acda-40ba-9cfa-bf73bb2e0f79/Screenshot+2026-03-22+at+9.54.39%E2%80%AFAM.png AI Strategy - Acting on AI Confidence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/organizational-friction-model-of-ai monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/6911bafb-23ad-428c-86e3-189ccab7b434/ChatGPT+Image+Mar+11%2C+2026%2C+04_12_05+PM.png AI Strategy - Organizational Friction Model of AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/ai-strategy/ai-efficiency-in-research-ops monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/89bead4b-6ff7-4183-96ec-7b0da0df017a/ChatGPT+Image+Mar+12%2C+2026%2C+10_52_08+AM.png AI Strategy - AI Efficiency in Research Ops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/about-me daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590868781875-1ZRQ56LMP4ZBCWYS4T95/IMG_5470.jpg About Me https://drew-hopkins.com/home daily 1.0 2026-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/4d807db6-f866-4f20-8bde-ac81d910d79b/IMG_9568.jpg https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/857c3019-c439-44a6-ae13-8b9abf78a2fb/Screenshot+2026-03-07+at+1.09.30%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/93e0676a-1b36-4190-bde2-27cdbff06db1/Screenshot+2026-03-12+at+10.08.15%E2%80%AFPM.png https://drew-hopkins.com/new-page daily 0.75 2026-03-23 https://drew-hopkins.com/projects daily 0.75 2026-04-07 https://drew-hopkins.com/projects/banking-with-perks monthly 0.5 2021-04-21 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618970711103-L159PLHVWYEUNNA3GFMF/Generations-02.jpg Projects - Cashback Checking Focus Groups by Generation https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618976686601-6XB3V25D0MZT07FNX2ZA/Untitled-1-15.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618976686487-QYQW5E8ZZVTQSCKK9XBW/Untitled-1-17.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618976689060-3SR8GI953WWEVOSWCJT4/Untitled-1-16.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618973983013-VVMNQIOW24V1EYN63JL1/FPFG+report+without+headers+%281%29_Perks+Overview-08.png Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618971768422-M0WKUVDHCU1AKA3R4QV1/FPFG+report+without+headers+%281%29_Perks+Overview-09.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618971921003-12U81AGI0A2FJBH4U5XS/FPFG+report+without+headers+%281%29_Perks+Overview-10.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618971979704-8883OCTUAT70T9P6IQTK/FPFG+report+without+headers+%281%29_Perks+Overview-11.png Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618973346773-ZW8WA3LFFLSFSTGPIIG9/Presentation1.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618974288320-KPRFWW6N7C279DVQEXNI/Free+Checking+With+Perks+update_Perks+Overview-01.jpg Projects - Cashback Checking The client wanted to position it’s digital channels as “perks” to consumers. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618974257892-L6KC2Q9UREDDRYEBVSR9/Free+Checking+With+Perks+update_Cashback+Rewards.jpg Projects - Cashback Checking Consumers were only eligible for certain benefits if they qualified by having enough points. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618975493872-6HWBVV8W6LN8PUA3MX8M/Free+Checking+With+Perks+update_Perks+Overview-08.jpg Projects - Cashback Checking We added a perk of Identity Theft Monitoring as the subject of security had been a hot topic in the last round. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618975753974-QMC9XJP2I1PC8KZKG7NU/4_Discount+Rewards-04.jpg Projects - Cashback Checking Since the tiered-point system seemed shady, I created a more direct breakdown of consumer savings. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619060497097-WRFNRUJBR2863W31KY8Q/9FPCU+download-09.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619060497013-5WQZ89L5FBACUIWU7IE0/10FPCU+download-10.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619060498833-L261DPJPYCI0DXWUG6PJ/11FPCU+download-11.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619060501706-C9E2J9988NPCA7F4NMUO/13FPCU+download-13.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619060502070-WLFC4ZDMDMRWNS34K718/14FPCU+download-14.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619060500076-6PBIOO1Z9YLF0T4AYIOY/12FPCU+download-12.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061464565-AZYC9OXJDHIF9B6RZNW5/FPCU+download-18.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061464304-RDOIED98UYZGRS0KUSYM/FPCU+download-19.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061466833-0WPXM5209PB8TD3K8G9K/FPCU+download-20.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061466869-NUEBPY31WVIOMSUO71JL/FPCU+download-21.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061468554-FHHAV7OBNC05VI58SD3F/FPCU+download-22.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061468818-Q02PPZG7KPW0W1FYW0VW/FPCU+download-23.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061472252-KCKADPTYNTN5SWGQXY7J/FPCU+download-24.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061472758-RC01JVM3G1PX4064Q1B0/FPCU+download-25.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061474378-81H9KAA5Z08QUF4X44HN/FPCU+download-26.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061475486-4ODBFLC4CIE9UNUBZDD4/FPCU+download-27.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619061476796-21FLBUJQVUD22GCP9E0G/FPCU+download-28.jpg Projects - Cashback Checking https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620160115427-GBK3AGRKHS9IUEQ3VVAE/Free+Checking+With+Perks+update_Perks+Overview-06.jpg Projects - Cashback Checking A “financial package” would be more meaningful to a consumer than an abstruse point system. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620160075712-LNG42RNR2KFLX08JUFQ0/Free+Checking+With+Perks+update_Perks+Overview-05.jpg Projects - Cashback Checking Consumers have become desensitized to online banking benefits, the credit union should play up consumer intimacy instead. https://drew-hopkins.com/projects/everbee monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618444653004-N54M5ONPR6VOFKMI7MEY/bee_16x9_0.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618445303546-BID1HV7TV4T53OOGXDMF/Repeat+Grid+1%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618426345283-IQP6JBRDQA4UJTAUIAIN/Switch+Interview%402x.jpg Projects - Everbee Switch Interviews compare the Pull and Anxiety of a new product/service in contrast to the Push and Inertia of an existing one. I created this visual to help systematize our key insights. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618427654495-8HQMYEPA5JVOD6P83IQS/The+Conservationist%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618427647842-9B55YGICI2J4OUL3D95S/The+Philanthropist%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618429297954-THOH629OWHJLBI2SUY71/Overview%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618428775032-R4ASN0QS5Z17NRTV4NXT/The+Conservationist+-+Switch+Interview%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618428785895-OAHQB536KEIDS7L7AX96/Philanthropist+-+Switch+Interview%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618429656124-P9DDCB2010N7IL5J84PE/Considerations%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618429658288-2T7CRJY5I46NNGJO4ZVT/Additional+Considerations%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618429663727-MQSLS4DB8BDKQ4MZCGGW/Additional+Findings%402x.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618434907272-VB7TSCQSNXUXG9UBGFWT/everbee2.jpg Projects - Everbee - A/B/C Test Side-by-side comparison of each body color with neutral (white) accents. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618434990808-G0CYAKJMKU865A9LL4PY/everbee3.jpg Projects - Everbee - Alternative Angles We explored impressions and unbiased suggestions before introducing more detail. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618434994291-GRPM16TQCX1PEGYQBBYJ/everbee6.jpg Projects - Everbee - Environmental Contexts We presented the device in a variety of backyard environments. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618434997824-HCUEF3NZZ3WOJ043IURT/everbee9.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618435002271-BE4L5YBGV3S7KQCO8BOD/everbee20.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440341924-KDHAVVZYM7L244BYHG0D/Everbee+Interview+Results+%281%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440341988-GFX1A2VI6P6PLUUNO5CD/Everbee+Interview+Results+%282%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440342407-1OIN2AH7E0EV2YK7DCK4/Everbee+Interview+Results+%283%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440342591-N9NLCAAB070DX00P93SF/Everbee+Interview+Results+%284%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440342863-JHAZ7989AGAHHLXN9WHN/Everbee+Interview+Results+%285%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440343046-AY408JU8ATHFOMTHU2QN/Everbee+Interview+Results+%286%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440343445-AMBODLQJQQX6C94E9M9C/Everbee+Interview+Results+%287%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440343545-54HZTUXXZ9UVS08GC0CL/Everbee+Interview+Results+%288%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440343867-EYIPU05MKM1NV169R150/Everbee+Interview+Results+%289%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440344024-17TQTCIQOY0EXG1BSMM5/Everbee+Interview+Results+%2810%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440344322-RZPTCGEOSC2K2BDFH7OY/Everbee+Interview+Results+%2811%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440344486-7TAC3SS0GZYIHSWWGO25/Everbee+Interview+Results+%2812%29.jpg Projects - Everbee https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1618440344855-TSICR5YDNS4ALFQ5G4J6/Everbee+Interview+Results+%2813%29.jpg Projects - Everbee https://drew-hopkins.com/projects/jeniusbank monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/0ac7c69c-d05c-434b-a765-0601d5116704/ChatGPT+Image+Apr+6%2C+2026%2C+06_19_09+PM.png Projects - Jenius Bank - Make it stand out Early intuitions around target customer segments. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/9ac5157c-19c9-44ad-a582-503776974793/Screenshot+2026-04-06+at+6.20.58%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Revised personas introducing family structure corresponding to behavioral and mindset differences. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/e967dab2-43eb-49a9-b9d1-82f640405a01/Screenshot+2026-04-06+at+6.18.39%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/6b2785c9-2c64-41dc-a1d3-b3f04e609208/Screenshot+2026-04-06+at+6.46.41%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Sample of brainstorm workshop on brand and titling. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/8c5e4b27-af5b-4044-97d9-acb5bb223d03/Screenshot+2026-04-06+at+7.26.32%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Excerpt of preference testing report. Percentages of customers that valued the feature (scored 4/5 or higher). https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/491d8234-306d-42d4-8339-30a8f1d93128/Screenshot+2026-04-06+at+7.56.27%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Excerpt of preference testing report between dashboard iterations. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/eaaf1a23-a6e3-4c49-8640-7db72a0d6b7e/Screenshot+2026-04-06+at+7.49.21%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Early high-fidelity prototype of “Money Flow”, later renamed “Forecast”. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/b1a36ae8-25b3-4fb3-9090-6f4c4c93b926/c9081311-b7c5-4584-851e-9a18ec3592c3.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/ebf02c39-7249-4e50-bef2-f032bd78d5d7/591cd88b-6a43-41c0-b07d-aba9ce9419d1.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/8334372f-1663-4c2b-8cc3-769ed0ea1086/Screenshot+2026-03-07+at+5.43.47%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/ef47e583-a643-487c-8727-16c759e16338/Screenshot+2026-03-08+at+8.04.48%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/a04c216b-e420-4d85-887e-ef5235c182f5/Screenshot+2026-03-08+at+8.18.19%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/36283293-f05a-4a18-bcd4-2fcf7f385be2/Screenshot+2026-03-08+at+9.00.34%E2%80%AFPM.png Projects - Jenius Bank - Make it stand out Sample of our research repository infrastructure. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/a929eb99-4361-41a1-a260-c7dd09adb30e/Screenshot+2026-03-09+at+11.09.47%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/2ebefb11-02f9-4d6e-84d2-a7ee6b3fad1e/Screenshot+2026-03-09+at+10.41.48%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/06d6687e-8342-476a-974e-f925c35f0fd4/Screenshot+2026-03-09+at+10.21.08%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Sample of our workshop series around research alignment and prioritization. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/4a8affb7-263c-46eb-9fe8-2547567475f9/Screenshot+2026-03-12+at+9.37.49%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Sample of a brainstorm workshop exploring AI workflows. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/7bc94131-867d-4a09-ba5c-42680af84ba5/Screenshot+2026-03-12+at+9.38.04%E2%80%AFAM.png Projects - Jenius Bank - Make it stand out Sample of a brainstorm workshop for evaluating existing AI use cases. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/fe13d3ee-d19d-49f5-bbcf-f6f27a7c6c89/ChatGPT+Image+Mar+12%2C+2026%2C+10_52_08+AM.png Projects - Jenius Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://drew-hopkins.com/projects/fis monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620150284972-Y7T4AFE4U13F2GW43ATX/portfolio-images-vertical.jpg Projects - FIS Sample of my UXR catalog on the Login Journey. This drove simplification of the Login sequence. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620149484768-OCPMIAOU84FDY6MZEIXP/Screen+Shot+2021-05-04+at+10.30.56+AM.png Projects - FIS Sample from my UXR Digital Banking database. Features are rated on navigational depth across banking platforms and analyzed for trends. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097416382-FMSW0C99H3RVG9W1T6FM/Slide1.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097586481-FDVEJ9SGVQULBCH0UVGW/Slide4.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097473955-GY5V4FVS4CMLPUXVB9LZ/Slide2.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097523796-DD9258SNSCGJ5AU5TTHI/Slide3.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233688095-0NR80X9VVTYBYEK9CSZO/Slide2.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233685820-5JR48MWDNRXU18H6T0DC/Slide5.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233673294-SLD9QQJ82OIV54F49H84/Slide7.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233657425-J3R3N2MXV11NTDZJKJPU/Slide10.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233656567-MSO7830LNJ5FZ1LR269W/Slide11.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233655942-C8BW9FYJ7U3F5WHDE84J/Slide12.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233655380-FRGH8B3TD6NAQ3U5FCOX/Slide14.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619233655014-VRN9KEWDQBZI55U5XYHO/Slide15.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1619231473007-8D4JYFT4BYYQSWM0O7QF/Screen+Shot+2021-04-23+at+7.30.09+PM.png Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620140849432-6FDSUCZTKMULYH4IZUXE/Capture.JPG Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620088726577-1H7AGOF65TO9RUVHE8AU/portfolio-images-vertical.jpg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620089822886-43DVESGVLNC8FU8AEZLV/portfolio-images-vertical.jpg Projects - FIS Excerpt from my survey/screener. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620090273451-2HLUIDMRLWS0D30DFSPG/portfolio-images-vertical4.jpg Projects - FIS Excerpt from my participant on-boarding procedures. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620098784717-9QLW7D388PSFEQE5OPFX/Capture.JPG Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620097709922-CDH9ETX0P5S2W077P8XZ/Capture.JPG Projects - FIS We moderated and recorded sessions in Lookback. For notes, I developed a system to flag our Task-Scenarios as well as other key metrics. https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620098152468-W5TVMSLJ40K9U0Q81BBK/Capture.JPG Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620098100693-UOXB6MGAJF3Z5T1RHOC9/Capture.JPG Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620153584108-H42JZHKLCJOMCKHBDNQR/Slide1.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620154396311-9BWY399EUWADRHJ0DMDP/Slide4.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620153604671-1AO7T2W6M3OYR4LGB357/Slide2.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620153621683-3V9Q7JCEV4HZ5UHFPO77/Slide3.jpeg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620155687068-5P0V9SOUE4NB3U13SUGY/Screen+Shot+2021-05-04+at+12.14.23+PM.png Projects - FIS Dashboard 2nd Iteration (Left) and 1st Iteration (Right) https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620155803327-VT6GTL1CUI1H6HL7MY0R/Screen+Shot+2021-05-04+at+12.16.01+PM.png Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620099179137-5VCU3B1FQHGSUNWQ221P/UXR+Sales_Photo+ID-04.jpg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620099198259-5S5IHNTEFBLSWNQCEY02/UXR+Sales_Photo+ID-05.jpg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1620099222897-9FDFMLS2R8MGE2LG8CUQ/UXR+Sales_Photo+ID-06.jpg Projects - FIS https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1627931606919-HKZ3GOAWIE6I870FLKF9/Persona+Segments.png Projects - FIS - Make it stand out I created personas so our design team could better envision product requirements, while also showcasing user intimacy to our customers. https://drew-hopkins.com/projects/the-ruse-sphf5 monthly 0.5 2021-04-24 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590962283769-AX5G9IH5HDXG5XG8N7IX/Screen+Shot+2020-05-31+at+5.57.38+PM.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590925436881-SRTUYEOM0A2RXNC4O1UQ/image-asset.jpeg Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590421508089-HPW4DMWYKFQGYMQ42W3R/ui+assessment.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590421488970-MGC1K51YOD19Y1CNNQTM/recommendations.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590924905546-63S9Z6D33NXKSG1LEFR4/Picture1.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590924919534-WGZ4LZ57Y5G0MITBU3VU/Picture2.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590422466865-XSE78G1NC4R7NXA283QY/results+1.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590926295416-JMCL66M8JMK1U390318G/sliders.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590926026938-HTHNGK4XVB0ZLKEQGC8H/Screen+Shot+2020-05-31+at+7.53.26+AM.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590926883307-96IEE0L4JQ2ODD92TK23/3ECNdAg7qS65LeaR.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590927017240-CLEGBBFU9K5Y0N7G5X3M/pqcySloVWycbjzEP+%281%29.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590927232987-ERRCYOCGXV4P78RQ7RE2/2ZjgDo7GxeLlAAtv.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590927556293-EUWMQYEXSMT1I04DY0B6/lvYkoGrUubA2vBX2.png Projects - Concha https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590927662327-9OCB68U4D5YI9QI94VZ3/image-asset.png Projects - Concha https://drew-hopkins.com/projects/chotto-motto-6hd3c monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590414483151-GX1QCN3CF6OMQ87RRZCS/weekdays.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590414592255-ADYMUSXOVFIYPIGLAAQR/monday.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590859824120-4KB20LUV24XPCI19EAXL/angry+computrer.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590415196888-9SG209SDE0H11U2S9VG5/mapping+experience.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590858955218-XMNILCEK8Y14LENNEH2J/hmw.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590415607947-K83IMLTNU6IMTO4VBEY1/tuesday.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590415881515-YE0XSFW015YOGVKN9WMU/image-asset.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590415988373-HE9J033PNPEJPIJIC9I7/image-asset.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416108259-VUFJVKYDRK8WXDP6UHF0/image-asset.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416414968-LUETFO87K1UF3FO1RLG3/crazy+8.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590858134700-4Y6DQUHMU46NE6HQJNM8/Picture1.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416655590-GZSKOGNHB3RX8PTHLS3I/image-asset.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416749716-5O2P750QOJXITGHGDCSI/storyboarding.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590859345210-FB3LYWYIAJTQTK1DFP12/lo+fi+mocks.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416867778-G582AOAPRH8EWZUSTR5P/thu.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416919974-QPYJ0GBD108F1TIEPOLY/image-asset.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590416945341-Q521LFPCC00PEYB9OMJS/mocks+2.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590417072338-ZE991LZP9FE6L3HSCYXM/fri.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590417099972-KJ17155B4N35BUPAH3UK/interview.jpg Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590417162038-CZXST4FNIO62953EY3GP/image-asset.png Projects - Post Up https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590417303307-LOV6OO7IIXDSBHFL5KSP/end.png Projects - Post Up https://drew-hopkins.com/projects/gymini monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590329543040-X0N3W29YXS0J81SXPBOV/locker+room.jpg Projects - Gymini - I had my particular grievances with the locker room. And I’d seen first-hand others frustrated too. As one man fiddling with a combo lock said - “These things just aren’t designed for humans!” But I needed concrete data. First, I wanted to know more about my target audience and the context of the greater whole. I developed these research questions: How does the locker room fit into the overall gym experience? Do locker room frustrations relate to any other pain points? How are frustrations communicated to staff? What does staff do to address member issues? https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590331535835-F1HXJXZ7IZFSJ0BPAWT0/gymini%2Bstats.jpg Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590331807454-VSTFHPL5RMUVOOGCSQVJ/gimini+stats+2.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590356738103-OUNL8WHC13ZZR2EJOYWN/image-asset.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590333595950-V7RUYJJJR40RSI5NCF47/personas.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590333870382-9ONF36S2E5GV44IMF0QL/abbey+persona.PNG Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590333840064-OSJEOMQG80XJE5PHMGYV/image-asset.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1602271097450-TO8IIX7WS0CW96DPDM63/ZxjbSkYD8JtFb39q.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590334626894-WSMEYULS0GKOPGR8KOPY/comp+analysis+2.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1602270747768-IBGJBLATNUF9MG32VDLJ/Capstone%2BSitemap%2B-%2BNew%2Bframe.jpg Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590335217968-HBZTMEJWMJM1Y2D6BCUZ/user+flows.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590335348793-TLOZNEFYVJKSI64RDI1I/image-asset.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590335764040-HO1KCKDZRFB9TNDQ6YGX/guerrilla+testing.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590335968989-AN6087KD5T11WULM2XNU/wire+flows.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590336206477-YERY6EUNBURPE6XZRS3N/style+guide.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590355483465-6ZULQP74DY8ZUMJ888RU/hifi+prototypes.JPG Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590350625048-1EP45R6TPEAD9VAJHYWF/Em7rvk2u2ykkvCZg.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1602270916903-HK0NSPMXILCWD0M0VFPE/Dahgly3PZ0n98qzr.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590350839314-3JTGALJ3472TTKJD7CJ6/YzFrwqsGcF5eLjVV.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590351257719-3GXN6A7JJQ9PGPEXEJ00/vQlDWisyODQDvDhu.png Projects - Gymini https://images.squarespace-cdn.com/content/v1/5ec98df9c406d1318bffcaa2/1590351390468-53LB3RO6HLAS0PPNNVEI/wXn8iJ0fcC8YyX9E.png Projects - Gymini