My Frameworks & AI Strategies

AI is moving faster than most organizations can absorb it. These are my working notes — frameworks, observations, and hard-won lessons from integrating AI into a real research function at scale.

Drew Hopkins 9/17/26 Drew Hopkins 9/17/26

Synthetic Users

Not worth the hype. At least as it exists today. That was my conclusion after doing a little digging on the state of “synthetic users”.

Drew Hopkins 3/13/26 Drew Hopkins 3/13/26

Organizational Friction Model of AI

Most companies think AI isn’t paying off because the tech isn’t good enough yet, but research on AI adoption increasingly shows the biggest barriers aren’t technical — they’re organizational.

Drew Hopkins 3/13/26 Drew Hopkins 3/13/26

AI Efficiency in Research Ops

My reflections on how we used Co-pilot's integration of GPT 5 in the research function.