Synthetic Users

Not worth the hype.  At least as it exists today.  That was my conclusion after doing a little digging on the state of “synthetic users”.

I’ve heard synthetic users, or digital twins, brought up quite a few times over the last few weeks.  Usually with excitement, curiosity, or skepticism.

I realized I didn’t have much perspective or opinion on it, and so decided to do some sleuthing.  This is what I found…

Maybe things will change as the tech develops.  But as it is right now, synthetic users aren’t much better than a well-tailored Claude prompt.