AI Augmentation

“Faster.”  I can’t go five seconds without hearing this word!  UX research has a need for speed like never before.

Almost every research team I speak to is hyperfocused on efficiency. And it makes sense–it is easy to prove to leadership that faster insights are better insights.

While Automation and Acceleration are indisputably valuable, there’s another AI “A” I’m finding may be undervalued by teams:

Augmentation. 

In other words, AI being used not for faster, but for stronger quality insights and decisions.

AI adoption in research has moved exactly as far as it's easy to move, into logistics and synthesis, and stopped right at the edge of anything that needs judgment.  Maybe it is time to push those boundaries.

As the tech evolves, here’s are a few practical, underused approaches to AI augmentation that research teams could start experimenting with…