My Frameworks & AI Strategies

AI is moving faster than most organizations can absorb it. These are my working notes — frameworks, observations, and hard-won lessons from integrating AI into a real research function at scale.

Drew Hopkins 4/2/26 Drew Hopkins 4/2/26

Agentic Workflow in Qual Analysis

We can now decompose complex tasks like qual analysis into manageable and iterative pieces.

Drew Hopkins 3/30/26 Drew Hopkins 3/30/26

Upgrade Your AI Voice

The goal shouldn’t be to secretly use AI to look or sound smart. It should elevate your our own voice and character. It shouldn't reduce us to noise.

Drew Hopkins 3/27/26 Drew Hopkins 3/27/26

6 Strategic Keys to Agentic AI

Powerful agentic AI is about understanding AI well-enough to know when to hand off your decisions, and more importantly when NOT to.